No minimum account balance AND no minimum trade activity required

per option contract

per online stock


plus $4.95 base

and ETF trade


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Low fees, no surprises — open your account in minutes!


Maintain $100,000 average daily balance OR execute 30 or more trades - over a rolling 3 month period

per online stock


per option contract

plus $3.95 base

and ETF trade


Ally Invest® Self-Directed Trading

©2009-2018 Ally Financial Inc.

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Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally Bank, the company's direct banking subsidiary, offers an array of banking products and services.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA and SIPC.
View all Securities disclosures.

Ally Invest Securities' background can be found at FINRA's Broker Check

Options involve risk and are not suitable for all investors. Click here to review the Characteristics and Risks of Standard Options brochure before you begin trading options. 

Options investors may lose the entire amount of their investment in a relatively short period of time.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF's prospectus contains this and other information and can be obtained by emailing support@invest.ally.com.

Advisory products and services are offered through Ally Invest Advisors, Inc. an SEC registered investment advisor. Brokerage accounts are serviced by Ally Invest Securities LLC and advisory client account assets are kept in custody with Apex Clearing Corporation, members FINRA and SIPC. View all Advisory disclosures.

Foreign exchange (Forex) products and services are offered to self-directed investors through Ally Invest Forex LLC. Ally Invest Forex LLC, NFA Member (ID #0408077), acts as an introducing broker to GAIN Capital Group, LLC ("GAIN Capital"), a registered FCM/RFED and NFA Member (ID #0339826). Your forex account is held and maintained at GAIN.

Ally Invest Forex LLC and Ally Financial Inc. are separate, but affiliated companies. View all Forex disclosures.

Futures trading services are provided by Ally Invest Futures LLC member NFA. Trading privileges are subject to review and approval. Not all clients will qualify. View all Futures disclosures.

Forex, futures, options and other leveraged products involve significant risk of loss and may not be suitable for all investors. Products that are traded on margin carry a risk that you may lose more than your initial deposit. Increasing leverage increases risk. Spot Gold and Silver contracts are not subject to regulation under the U.S. Commodity Exchange Act.

Forex and futures accounts are NOT PROTECTED by the Securities Investor Protection Corporation (SIPC).

Products offered by Ally Invest, but not limited to, Ally Invest Advisors, Ally Invest Securities, Ally Invest Forex, and Ally Invest Futures are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.

Deposit products ("Bank Accounts" on Ally.com) are offered by Ally Bank, Member FDIC. In addition, mortgage products are offered by Ally Bank, Equal Housing Lender , NMLS ID 181005. Credit and collateral are subject to approval and additional terms and conditions apply. Programs, rates and terms and conditions are subject to change at any time without notice. 

The Ally CashBack Credit Card is issued by TD Bank, N.A. 

Go to Ally Home LoansGo to Ally InvestGo to Ally Bank
  • Choose an Individual, Joint or Custodial account
  • Download the mobile app and trade across devices
  • Invest in stocks, options, ETFs, mutual funds and bonds 
  • Custom charts and tools to analyze trades and performance 
  • Free calculators to help you make the most of your trades 
  • Stay up to date with live news and streaming quotes  

We Provide the Tools, You Make the Decisions

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