STANDARD RATE

$4.95

No minimum account balance

per option contract

per online stock

No minimum trade activity

65¢

plus $4.95 base

and ETF trade

AND

Open an Account
  • Trade stocks, options, ETFs, mutual funds and bonds 
  • Custom charts and tools to analyze trades and performance 
  • Free calculators to help you make the most of your trades 
  • Stay on top of the market with live news and streaming quotes 
  • Access your account any time across multiple devices

We Provide the Tools.
You Make the Decisions.

Start InvestingWhat to Know About Our AwardsMore About Our Standard PricingMore About Our Special Pricing

Ally Invest® Self-Directed Trading

SPECIAL RATE

$3.95

Maintain $100,000 average daily balance

per online stock

30 or more trades per calendar quarter

50¢

per option contract

plus $3.95 base

and ETF trade

OR

Best Offer

Open an Account

Low Fees. No Surprises.

What to Know About Our Awards

©2009-2018 Ally Financial Inc.

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Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally Bank, the company's direct banking subsidiary, offers an array of banking products and services.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA and SIPC.
View all Securities disclosures.

Ally Invest Securities' background can be found at FINRA's Broker Check

Options involve risk and are not suitable for all investors. Click here to review the Characteristics and Risks of Standard Options brochure before you begin trading options. 

Options investors may lose the entire amount of their investment in a relatively short period of time.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF's prospectus contains this and other information and can be obtained by emailing support@invest.ally.com.

Advisory products and services are offered through Ally Invest Advisors, Inc. an SEC registered investment advisor. Brokerage accounts are serviced by Ally Invest Securities LLC and advisory client account assets are kept in custody with Apex Clearing Corporation, members FINRA and SIPC. View all Advisory disclosures.

Foreign exchange (Forex) products and services are offered to self-directed investors through Ally Invest Forex LLC. Ally Invest Forex LLC, NFA Member (ID #0408077), acts as an introducing broker to GAIN Capital Group, LLC ("GAIN Capital"), a registered FCM/RFED and NFA Member (ID #0339826). Your forex account is held and maintained at GAIN.

Ally Invest Forex LLC and Ally Financial Inc. are separate, but affiliated companies. View all Forex disclosures.

Futures trading services are provided by Ally Invest Futures LLC member NFA. Trading privileges are subject to review and approval. Not all clients will qualify. View all Futures disclosures.

Forex, futures, options and other leveraged products involve significant risk of loss and may not be suitable for all investors. Products that are traded on margin carry a risk that you may lose more than your initial deposit. Increasing leverage increases risk. Spot Gold and Silver contracts are not subject to regulation under the U.S. Commodity Exchange Act.

Forex and futures accounts are NOT PROTECTED by the Securities Investor Protection Corporation (SIPC).

Products offered by Ally Invest, but not limited to, Ally Invest Advisors, Ally Invest Securities, Ally Invest Forex, and Ally Invest Futures are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.